Course curriculum

  • 1

    INTRODUCTION

    • Welcome To Degree In CPG

    • Intro To DCPG
  • 2

    MODULE 1

    • GETTING YOUR DUCKS IN A ROW!

    • Competitive Analysis

    • Legal Setup

    • Mission, Vision and Values

    • Sourcing/Manufacturing

    • Label Requirements

    • Packaging

    • Pricing

    • Margins

    • Setting Goals & Projections

    • Third-Party Logistics (3PL)

    • Customer Identification/Demographics

    • Customer Journey

    • MODULE 1 QUESTIONS

    • MODULE 1 CALL'S TO ACTION
  • 3

    MODULE 2

    • Branding

    • Website

    • Website Builders

    • Policies

    • Social Media

    • Digital Shelf

    • Launching Your Product

    • Sales

    • Building Your Email List

    • Amazon

    • Community

    • MODULE 2 QUESTIONS

    • MODULE 2 CALL'S TO ACTION
  • 4

    MODULE 3

    • Customer Service

    • Marketing

    • Digital Advertising

    • Affiliate Marketing

    • Testimonials & Reviews

    • Networking

    • Collaborations & Partnerships

    • Public Relations/PR

    • MODULE 3 QUESTIONS

    • MODULE 3 CALL'S TO ACTION
  • 5

    MODULE 4

    • Wholesale & Distribution

    • Upsells, Cross Sells, and Bundles

    • Subscriptions

    • Growing Your Team

    • Fundraising

    • Brick and Mortar

    • Accelerators

    • Celebrating Wins

    • Exit

    • MODULE 4 QUESTIONS

    • MODULE 4 CALL'S TO ACTION
  • 6

    BONUSES

    • Terminology